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The story of LISTERINE® it begins over 130 years ago, at the beginning of modern medicine. It all started in 1860, with the work of Sir Joseph Lister.
The English doctor and surgeon was applying at that time the theories of the famous scientist Louis Pasteur: theories according to which invisible germs might be the cause of various infections.
In 1865, Sir Joseph Lister became the first surgeon to perform surgery in a room that had been sterilized by spraying antiseptic into the air. In the 19th century, this led to a significant reduction in patient mortality rates. In 1879, Dr. Joseph Lawrence created a unique composition in his laboratories, inspired by the research of Sir Joseph Lister, and named it LISTERINE®.
He then went on to partner with pharmacist Jordan Wheat Lambert, and together they created the company Lambert Pharmaceutical. This company produced and sold LISTERINE, which was used as a disinfectant in operating rooms and as a solution for cleaning wounds.
LISTERINE today is used as oral solution for daily use. Our product aims to provide better oral hygiene to everyone, complementing the action of brushing. Over a billion people worldwide use LISTERINE®.
1879 - Dr. Lawrence discovers the original composition of LISTERINE® as an effective antiseptic for use in surgical procedures.
1881 - Dr. Lawrence transferred ownership of the LISTERINE formulation® to Lambert, who founded the Lambert Pharmaceutical Co. for the purpose of manufacturing and making available LISTERINE® at the market.
1895 – LISTERINE® it began to be sold to dentists after studies were conducted that showed it was also suitable for fighting germs present in the mouth.
1914 – LISTERINE® became the first prescription product in the US to be sold over-the-counter as an anti-microbial product.
1920s – LISTERINE® coines the term "halitosis" to describe bad breath, and sales take off.
1997 – Showing the tooth fairy commercial starring Keith Allen. Allen had the role of the disgruntled tooth fairy who no longer had a reason to exist because of LISTERINE®.
2006 – A powerful new message is added to the LISTERINE packaging®, with the statement that LISTERINE®reduces plaque up to 56% more than brushing alone.
2007 – 2011 – LISTERINE products® TOTAL CARE have won four "Oral Care Product of the Year" awards in just five years.
2011 – LISTERINE® creates his own YouTube channel with the digital campaign Mouth vs Life.
2012 – The first LISTERINE oral solution® for adults alcohol-free wins the brand's fifth 'Oral Care Product of the Year' award.
