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LIPOSAN

Presentation of LIPOSAN

Two years after Dr. Oscar Troplowitz discovered a great innovation for a lip care product, Liposan launched in Germany, Switzerland, Austria and Hungary.

The Liposan brand is the Greek name of the Labello brand, by which it is known in the rest of the world.

 

The history of liposan

The word “Labello” comes from the Latin words “labium” (lip) and “bellus” (beautiful) exactly the goal of Liposan, to beautify your lips! Liposan introduced a new innovative packaging, the tube, with which you could take out the stick by pushing it from the base of the package upwards.

Back then, lip care products were sold without packaging, as small pieces were cut from a larger one and wrapped in aluminum foil.

After success in the first European markets, Liposan began to be sold in stores in Denmark, the United Kingdom, Italy and the Netherlands.

Europeans of that time could buy Liposan when traveling abroad.

As early as the 30s, Liposan created well-designed advertisements to inform consumers about their new lip balms. Today, these types of ads are back in fashion, with many calling them “Retro”.

Red and white Liposan were still successful around the world: daily care for everyone with white Liposan and care together with a beautiful red lip color for women, with red Liposan. Liposan first appeared in its classic blue form, a look that is now a lip balm icon.

Liposan Rosé gave the girls the first pink lip care product. Since then Rosé has been very popular and is used by girls and women all over the world.

The great success story of Liposan turns 100 years old!

 

Why choose Liposan?

 

Liposan is not just a brand, Liposan is 100 years of experience, a promise for well-groomed, soft and beautiful lips.

Liposan is enriched with valuable natural ingredients and each Liposan offers care and something extra: whether it's shine, for one soft color ή extra protection against environmental effects.

Today Liposan is one of the most used lip care products in the world. Starting in 1999, Liposan launched 17 different lip balms with fruity flavors such as Tropical Shake, Sweet Melon and Lemon Twist.

Today's collection includes Cherry, Strawberry, Passion Fruit, Pink Grapefruit and Dragonfruit. Liposan often offers new fruit varieties so you can try new trendy colors, aromas and flavors.