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CeraVe

Presentation of CeraVe

CeraVe: the affordable and effective hydration range

 

Η CeraVe created by dermatologists and launched by Coria Laboratories just 13 years ago. The brand's vision was to reach as many people as possible with affordable toiletries containing 3 ceramides which restore the natural epidermal barrier.

These ceramides found to be deficient in presenting skins dermatological diseases. The compositions are enhanced with a revolutionary release system hydration known as MultiVesicular Emulsion (MVE) technology.

This combination, even with a single use of the product, not only achieves the reconstitution of the levels of ceramides in the skin, but also provides the possibility of maintaining and lasting hydration at an adequate and controlled level, through the gradual release offered by the layered beads. .

MVE technology has the following advantage over most formulations: unlike “immediate release” MVE technology of CeraVe, provides a step-by-step delivery of ingredients through multi-layered concentric beads of oil and water phases that provide step-by-step phases of hydration. Each MVE bead consists of concentric layers that "capture" components such as ceramides, fatty acids and phytosphingosine.

These levels release its components gradually and over time CeraVe in the epidermis. The composition of CERAMides with MVE technology they created the BEER, the affordable, cosmetic, dermatological and therapeutic care line for everyone, used and highly recommended by doctors and patients.

"Today, with the launch of CeraVe worldwide, we are one step closer to the brand's vision, to reach as many people as possible, with affordable care products that contain the 3 essentially ceramides to repair the epidermal barrier. When a doctor recommends or a consumer tries CeraVe for the first time, we hope to feel the difference the products make on the skin. Our team looks forward to working with physicians and consumers around the world to continue to innovate and evolve CeraVe "Globally," says John Reed, General Manager of CeraVe in the US & Internationally.

The global expansion will focus on the brand's basic cleansing and moisturizing products, face and body containing the 3 basic ceramides. The rapid expansion is a result of the huge growth shown by the brand in North America (CeraVe is the # 1 moisturizing brand in the USA *) and the ever-growing global trend for affordable, dermatological care products that offer an enjoyable experience thanks to its wonderful texture. 

CeraVe has a full line of skin care products that meet the steps recommended by dermatologists for cleaning, conditioning and moisturizing.